An interview from the 2026 NAB Show in Las Vegas with Christopher Azar at the Adobe Booth.

Firefly is Adobe's all-in-one AI creative studio, with 30+ industry-leading models and world-class editing tools — and at NAB 2026, it got significantly more powerful for video.

Firefly Video Editor is the browser-based editor where your Firefly generations become finished stories. Combine generated clips, music, and your own footage in a lightweight, multi-track timeline, edit by timeline or by text, and export in the format your story needs. Adobe continues to build the experience with your feedback and today, whether you're generating content directly in Firefly Video Editor or uploading your own footage, their launching new capabilities that make it easier than ever to deliver studio-quality results.

• Audio upgrades are now available directly inside the Firefly Video Editor. They include Enhance Speech, the award-winning feature that automatically cleans up dialogue, already loved by creators who use Premiere and Podcast. With Firefly’s audio innovations, you can manage noise and reverb and balance levels across speech, music, and ambience to create a clear, natural mix. Whether you're cleaning up a talking-head video filmed in a noisy room, removing background music from a social clip, or polishing a vlog recorded outdoors, enhanced audio gives you precise control over your sound, all in a few clicks.

• Adobe Stock is now integrated directly into the Firefly Video Editor. Access over 800 million licensed assets, including video, images, audio, and sound effects, without leaving your workflow. Generate new content, upload your own, and pull from Stock, all in one place.

These upgrades join recent innovations like Quick Cut, which takes you from raw footage to a structured first cut in seconds, making Firefly Video Editor the place to take your video from idea all the way through to finished story. Firefly also integrates seamlessly with Adobe Premiere. Visualize your ideas, create storyboards or generate b-roll in Firefly Boards. When you're ready to move from ideation to production, send images and videos directly into your Premiere project on desktop, without having to manually download and import.

Kling 3.0 and Kling 3.0 Omni are now in Firefly
Kling 3.0 is a powerful, all-purpose AI video model that focuses on smart storyboarding and audio-visual sync. It’s ideal for fast, high-quality video production. Kling 3.0 Omni is the more advanced version, designed for professional control and consistency, delivering video character subjects, stronger consistency, and the ability to specify each shot's duration, angle, and camera movement. They join more than 30 industry-leading models already available in Firefly, including Nano Banana 2, Veo 3.1 and Runway Gen-4.5, giving creators more choice than ever in how they generate video — all in one place.

And while the updates make every step of video creation more powerful, Adobe is also working on something that changes the steps themselves. Firefly AI Assistant, a new assistant powered by Adobe’s creative agent and coming soon to the Firefly app, introduces a new way to create with power and precision of Adobe’s creative suite. Describe the outcome you want with your own words, and the assistant will orchestrate and execute complex, multi-step workflows across Adobe's Creative Cloud apps — including Premiere, Firefly, Photoshop, Lightroom, Express and more — to get you there.

The world's leading media and entertainment companies are also putting Firefly to work at scale. With Adobe Firefly Foundry, studios and creators can tune Firefly's commercially safe AI models to their unique brand and franchise content, accelerating storytelling from ideation through post-production without compromising creative control.

For more information please visit: www.adobe.com

Brought to you by:
  • AJA Video Systems
  • Broadfield Distributing
  • LiveU
  • Kino Flo
  • Sony