Visit us at booth #C12129
We spoke with Seth Emmons, Director of Communications of CW Sonderoptic about what he expects to see at this year's NAB Show. Visit them at Booth C3643.
Q With all the major camera companies introducing larger sensor cameras, what is the artistic benefit to filmmakers?
A That’s such an important topic right now because most filmmakers and cinematographers don’t have experience with full format filmmaking. We’re getting these questions a lot. Why should I shoot in full format? What effect does it have on my image?
The biggest change is the new vocabulary of image style and composition that is opened up through a physically larger sensor. Cinematographers are used to telling the AC to throw on a 35mm lens and open up to T2.8. The DP knows what that is going to look like in regard to angle of view for framing and depth of field for composition. No matter what brand lens he or she puts on their Alexa or RED, that 35mm is going to have these same features of AoV and DoF. But, with larger sensors, those touch points shift. Now you can experiment with relative angle of view and relative depth of field for increased creative options.
Laura Shepard, Senior Director, Scale-out Product and Solution Marketing, Quantum talks the anticipation of the 2018 NAB Show.
Q Finish the sentence: 2018 will be the production industry’s year of
A no compromises. Technology advances have given users the flexibility to deploy storage and data management solutions that enable them to fully optimize their workflows without making tradeoffs across performance, accessibility and cost.
Adorama Business Solutions answers a few pre-NAB show questions.
Q What new products/services has your company introduced since last years’ NAB?
A Adorama Business Solutions, Adorama’s B2B sales division serving businesses, educational and government institutions, this year launched Adorama Access, its end-to-end technical support team. Adorama Access enables customers to choose the right products for their needs and get the most out of them. Customers can engage with Adorama Access through the following: pre-sales technical consultations, installation and integration assistance, post-sale annual technical support subscription plans (with support based on a single order, or the entire account), and customize training courses.
Corey Benke, Producer & Co-Founder, Live X talks about the introduction of Production Bot and more at the 2018 NAB Show.
Q What new products/services has your company introduced since last years’ NAB?
A Since last year we've introduced a new Control Surface for the Production Bot® Switch hardware platform. The Production Bot® Switch is an extremely portable "switcher in a suitcase" and comes preinstalled with vMix live streaming software. The new Control Surface features 12-button multicolor busses for program, preview and overlays that work with the vMix, four downstream delegation buttons, function keys to quickly activate macros and triggers, and a T-bar for smooth manual transitions between sources.
Jim Dugan, President, Wisycom USA, answers a few questions before NAB 2018.
Q What motivating factor drives you to continue innovating year after year?
A I would say helping people solve problems – I have had a passion for wireless for a long time and not everyone does – Wisycom customers are relieved that someone is thinking about and solving their RF problems. This drives us to create the most sophisticated RF equipment that support the production wireless workflow for the broadcast, film and live production industry.
Interview with LiveU about the upcoming 2018 NAB Show in Las Vegas.
Q Finish the sentence: 2018 will be the production industry’s year of _____
A “Doing more with less.” Upping your production game using cost-effective, high-quality gear and production methods. With business models changing, a big trend we are seeing is a shift to more cost-effective ways to work in general. Content creators want to produce more content, but are budget-conscious. And they need to maintain high-production value. A good example of this is cloud production – this allows you to have less gear, less to maintain, and effectively pay-as-you-go when it comes to production. Our Solo Studio – Cloud Graphics is a great example of this.
Jonathan Aroesty, president of Pronology, talks about Pronology at this year's NAB Show.
Q What motivating factor drives you to continue innovating year after year?
A Advances in technology and a lighting pace make it exciting to explore how we can best future-proof our tools. Our team is behind-the- scenes at various productions and have the know-how to see first-hand what the workflow needs are and how they can potentially be improved. We leverage this viewpoint and create products and solutions that benefit the operator and the production as a whole.
Evan Mackenzie, Marketing & Communications Manager USA for DPA Microphones, answers a few questions about the upcoming NAB show.
Q How do you expect NAB 2018 to differ from NAB 2017?
A It looks like more and more media outlets, and the manufacturers that serve them, are getting the message that service, while vital, is not enough anymore. Authentic and purposeful value propositions, whether you make microphones, cameras or software are gaining currency. Make your best product, tell the truth about it, ship it and listen, listen, listen to the market’s response. Sales numbers and end users desires go hand in hand today.
Learn more about what to expect from The Switch at the NAB 2018 show.
Q Finish the sentence: 2018 will be the production industry’s year of...
A relying more heavily on private-cloud and shared-services infrastructure models to produce programming for both linear and OTT platforms.
Eric Bolten, Vice President of Strategic Account Development, Zixi answers a few questions about the upcoming NAB 2018 show.
Q How would you describe the energy around this years’ NAB show?
A We are already receiving inbound requests for meetings, which is reflective of the changes we think are happening across the media industry. What is particularly exciting is that these requests are coming from engineers to CTOs who have specific and increasingly strategic opportunities for IP video distribution. We think this is reflective of their confidence in Zixi’s Platform and the need to improve their agility, reach and economics. We are expecting a full demo schedule at the show. The media industry response to our ZEN Master solution has been even better than we hoped. We think this year’s NAB Show is going to be particularly busy and productive.
Greg LaPorte, Vice President of Sales and Marketing, Sonnet Technologies, answers some questions before heading to the 2018 NAB Show.
Q What motivating factor drives you to continue innovating year after year?
A Our desire to produce well-received products that deliver on our corporate tag-line, Simply Fast™, are simple to use and the fastest in their class.
Joe French, Masstech CEO, answers a few questions about what to expect from Masstech at the 2018 NAB Show.
Q How would you describe the energy around this years’ NAB show?
A The technology promises from the past few years are coming to fruition; software virtualization and a ratified IP standard are driving new transaction models, including the cloud. The cost reductions and digital delivery models are here, buoyed by a renewed interest in premium content.
Shinichi Minowa, CEO, Canare Corporation of America, talks anticipation before NAB 2018.
Q What new products/services has your company introduced since last years’ NAB?
A In 2017, Canare announced its light weight COPS and 12G Family products (L-3.3CUHD Cable, BCP-D33CUHD Connector, BNC Extension Adapter, BNC Receptacles & 32MCK Video Patchbay). In keeping up with the increasing demand for 12G-SDI products, at this year’s NAB Canare will showcase updates to its inline female-to- female BNC adapters as well as its bulkhead BNC connectors.
Carl Walter Holst, CEO, Appear TV answers a few questions about NAB 2018.
Q How do you expect NAB 2018 to differ from NAB 2017?
A Inspired by the NAB/Vegas mindset, Appear has had a year of innovation and growth. We now provide solutions for contribution, distribution and OTT. Venturing into new markets means whole new business opportunities. With our updated product portfolio, further integration of our products and the expanded list of codecs that we now offer, we look forward to meeting with our existing as well as new potential customers about our complete suite of hardware and software offerings.
Mark Davies, Director of Products and Technology, TSL Products talks about NAB 2018.
Q What motivating factor drives you to continue innovating year after year?
A For over 30 years, TSL has worked actively to design, manufacture and market a range of broadcast workflow solutions that serve to simplify operations within the television broadcast, cable, satellite, IPTV and IT industries. We take pride in our ability to be progressive and fast acting when it comes to producing innovative, top-quality products that meet the needs of today’s broadcasters.
