It is always exciting to meet Lawo customers and partners in person to discuss where our industry is headed and how we can collaborate to help operators keep producing world-class content under the current circumstances. We are also eager to learn how Lawo’s mission to provide operators with a unified, agile platform they can rely on is received by operators in the field. Lawo clearly sees the need to move beyond products as such, as they are only a means to a specific end. Broadcasters and content producers increasingly focus on solutions that make the production workflow more intuitive and effective.

We look forward to connecting with customers, stakeholders, and friends! Every spring the NAB Show gives us a unique opportunity to assess the industry and engage in face-to-face conversations that give us valuable insight into the needs of customers and trends affecting their business.

I am interested in seeing new products from our key partners, Avid, Softron, AJA, ToolsOnAir, Adobe, Blackmagic Design, Archiware and AMD.