AJA Shares Predictions for Trends at This Year's NAB, Plus When to Expect Product News

Bryce Button, AJA Video Systems, Director, Product Marketing, shared his thoughts on what to keep an eye out for at this year's NAB, as well as when to expect new product announcements from AJA.

What's something you're really looking forward to at this year's show?
We thoroughly enjoy meeting partners, clients, and colleagues at NAB, so we’re thrilled to be returning to the exhibition floor in 2023 with a beautiful new stand in the West Hall. Nothing quite compares to the exploratory discussions that happen in-person at NAB and hearing directly from clients about the work they’re doing and how we can help. We’re excited to share our latest products and updates with NAB audiences this year, including a few surprises, and demonstrate the power and efficiency they bring to workflows.
Debuting Demonstrations of New Software with Avid at NAB 2023

Dave Colantuoni, Avid's VP of Product Management, answered a few questions about what to expect from Avid at NAB 2023.

Can you share what your company is showcasing at NAB 2023?
We’re excited to show debut demonstrations of new software and integrated offerings, including our recently announced Avid NEXIS | F2 SSD flash storage engine, Stream IO IP ingest and playout solution, as well as new cloud deployments and camera-to-cloud tech previews. We’ve also announced a new program that provides free Media Composer licenses to college students. Avid is focused on delivering solutions that elevate the creativity and collaboration of media companies, production teams and individual content producers working in TV, film and music.
Catching up with Memnon pre-NAB 2023

We spoke with John Souchet, Enterprise Account Manager at Memnon, about the content and migration services they offer for broadcasters, what trends he thinks will make a big splash, and more.

What’s something you’re really forward to at this year's show?
NAB is a great conference for connecting with others and seeing where technology is going. I look forward to connecting with industry colleagues and clients, and checking out new technologies on display at the show.
NAB Trends to Watch, Evolution of Tech, and More with Lawo

Chris Scheck, Marketing Content Manager, Lawo shares what to expect from Lawo at NAB Show.

Can you share what your company is showcasing at NAB 2023?
At this year’s Centennial NAB show, Lawo will exhibit in excess of 10 new products and major updates to its existing audio, video, control and monitoring portfolio. After successfully integrating the entire Lawo product catalog, opening up to third-party vendors, and paving the way for comprehensive NMOS IS-04 and IS-05 compatibility, a new, exciting building block will be unveiled for HOME. It will provide the broadcast community with maximum flexibility and agility (“elasticity”), based on a ground-breaking business model. The first items within this new block will be video-related. On the audio production side, Lawo will officially launch version 10.6 for its mc² and A__UHD Core platform, which provides a state-of-the-art immersive audio mixing feature set with multi-channel processing and downmixing. V10.6 will support the new, optional, Pooling 8 license designed to share one A__UHD Core among up to up to eight mixing surfaces. In line with this development, Lawo is rumored to also unveil a new console model at the NAB Show. Lawo’s radio product line welcomes a new processing core, a new software version for its radio portfolio, an additional I/O card for the Power Core’s rear-panel bays, an extension for its entry-level R3LAY radio software, and the first radio app to run directly with HOME. Finally, Lawo will announce that its broadcast control system, VSM, is on its way to becoming a key first-class citizen within its HOME ecosystem for forward-looking broadcast and AV applications.
Talking Chyron LIVE at NAB 2023

Carol Bettencourt, VP of Marketing, Chyron shares Chyron LIVE, a cloud native all-in-one live production solution and how they'll highlight case studies and new features around this innovative product.

Can you share what your company is showcasing at NAB 2023?
After winning a 2022 NAB Show Product of the Year Award for Chyron LIVE, our cloud native all-in-one live production solution, we are excited to highlight case studies and new features around this innovative product. We will also be showing updates to our live graphics solution, PRIME, which includes modules for CG graphics, video walls, touchscreen presentation, viewer-driven edge graphics, and venue control.
Sonnet on Showcasing Several Newly-released Products at NAB 2023 and more!

Greg Laporte, Vice President of Sales & Marketing at Sonnet, shared a peek into what he and the Sonnet team will be up to at NAB 2023.

Can you share what your company is showcasing at NAB 2023?
Sonnet will exhibit it's entire range of products, showcasing several newly-released products, including: The latest additions to our line of high-performance Ethernet network interface PCIe cards and Thunderbolt adapters, the Twin25G PCIe Card and Twin25G Thunderbolt adapter. What makes these products unique are their macOS support and breakthrough low prices that enable affordable upgrading to 25Gb network performance. Three new Thunderbolt docking stations, including the Echo 20 Thunderbolt 4 SuperDock with an industry-leading number of ports and features including built-in M.2 NVMe SSD storage expansion capability.
Conductor on its first NAB as part of CoreWeave

Mac Moore, Head of M&E, CoreWeave talks about what he's looking forward to at this year's show and previewing a new Conductor integration with Epic Games’ upcoming Unreal Engine 5.2.

What's something you're really looking forward to at this year's show?
Virtual production has been a hot topic in visual effects and entertainment, and I’m interested in checking out advancements in the space and how they're being applied in broadcast. I’m also looking forward to seeing new developments in the streaming direct to cloud ecosystem and the influences they’re having on production.