An interview from the 2025 NAB Show in Las Vegas with Michael Cioni at the Strada booth. Strada was founded to address the real-world frustrations of creative professionals. Initial iterations of the Strada platform focused on AI-powered media search, but after extensive user feedback, the company reoriented toward tackling the most critical challenge in video production workflows: media access. The result is Strada Agents, a tool that not only replaces cloud-based collaboration services but achieves results faster than any cloud.

“We’ve been in the trenches with our users, listening to their biggest pain points,” added Michael Cioni. “What we learned is that the true bottleneck isn’t finding media—it’s accessing all of it quickly and affordably. Strada Agents is the solution.”

With the Strada Agent technology, a video file stored in one location can be accessed and watched from a completely different device in a different location without any pre-processing – no cloud upload, no cloud storage, no media management, and no buffering. This remote technology works across cities, states, and continents, even with consumer-grade internet connections. This innovative streaming technology unlocks significant time and cost savings, while simultaneously simplifying workflows for remote teams.

“For years, content creators have been forced to compromise – spending a fortune on cloud storage, wasting time uploading massive video files, and making the tough decision on which video files to share with others,” said Michael Cioni, CEO of Strada. “With Strada Agents, we’re removing that burden entirely, allowing users to stream and share their assets directly from their local storage—without the cloud. This is a complete paradigm shift in how creative teams think about remote access to media.”

Strada Agents provides instant, secure access to all media files stored on a computer’s local drive, external drive, NAS device, or shared storage solution like Avid Nexis and LucidLink. By eliminating the requirement to upload or store files in the cloud, Strada Agents streamlines workflows, reduces storage costs, and dramatically accelerates collaboration for filmmakers, editors, and production teams.

Key features of Strada Agents include:
· Instant Access to Media – Remotely browse and play media files stored on a Mac computer, RAID, NAS, SD card, or shared volume without transferring them to the cloud.
· No Uploading, No Cloud Costs – Save time and money by collaborating directly from
local storage.
· Optimized for Any Bandwidth – Adaptive encoding & streaming technology ensures seamless playback, even on standard internet connections.
· On-The-Fly Streaming – Frames are created & streamed as requested to avoid duplicative media and to increase security.
· Intuitive Web app for Review & Playback – Users access their media remotely by leveraging Strada’s award-winning web app.
· Multi-Platform Support – Currently available on macOS, with Windows, Linux, and mobile versions on the way.

Additional features and capabilities, including sharing, commenting, messaging, and file download, will be released in the coming months.

Strada Agents is available today via an Open Beta. Creative professionals are invited to experience the future of collaboration firsthand by downloading Strada Agents at www.strada.tech