An interview from the 2025 NAB Show in Las Vegas with Martin Christien at the iodyne booth. iodyne solves the growing data management challenges of modern productions with tools that are meant to last for multiple productions, adapt to multiple workflows as needed, and give studios and content creators consistent, repeatable, reliable, secure, and high-performance results so they can focus on their craft.

Iodyne, known for advanced data solutions, including the Smart Drive Pro Mini, is launching “Workflow Kitchen,” a new educational initiative focusing on production and post-production workflows. The platform will premiere at NAB Show 2025 with a filmed content series featuring industry experts and creators.

The initiative brings together customers, technology partners, and media professionals to explore workflow optimization through practical discussions and real-world scenarios. Sessions will demonstrate the integration between iodyne storage products and other industry technologies, showcasing how diverse tools can work together effectively throughout the creative process.

Martin Christien, iodyne’s Director of Workflow, stated: “The goal of Workflow Kitchen is to equip professionals across various roles—including creators, editors, colorists, DITs, VFX artists, big and small production teams—with actionable takeaways to optimize their own workflows.” He emphasized positioning data storage as a central planning element rather than an afterthought in production workflows.

Asli Sonceley, Director of Marketing at iodyne, highlighted the company’s connection to the creative community, noting that the team includes both engineers and creative professionals with film backgrounds. “We want to support them with the best available tools and practical advice,” said Sonceley, adding that “tech shouldn’t get in the way of intuition and raw inspiration.”

Content captured at NAB will be distributed across social media and industry platforms, supplemented with workflow diagrams and case studies on iodyne’s website and YouTube channel. This content aims to serve as a comprehensive knowledge base to enhance collaboration and productivity in the media industry.

For more information please visit: www.iodyne.com