An interview from the 2024 NAB Show in Las Vegas with Jon Hoeg at the OWC Booth. Founded in 1988, Other World Computing (OWC), is committed to providing innovative performance-driven, quality solutions that enable the creators of today and tomorrow to realize their imaginations. As a partner to the digital artist, the company provides a range of 21st-century solutions to Capture, Create, and Collaborate.

Leading with the point of capture, the high-performance VPG200-certified Atlas Pro CFexpress 4.0 Type A memory cards, in 480GB and 960GB capacities, are designed to address the performance demands of video and photography professionals who shoot with Sony Alpha, FX, and FR7 cameras. At NAB 2024, Other World Computing also introduced three additions to the Envoy product line including the new portable Envoy SSD at 1TB and 2TB, Envoy Pro Elektron at 4TB, and the Envoy Pro mini in a 2TB capacity.

Capture with Professional Grade Performance
With real-world 1850MB/s read and 1700MB/s write speeds and VPG200 certification to work with all Sony camera settings, these Atlas Pro CFexpress 4.0 Type A cards are perfect for the professional filmmaker or extreme action photographer. These new Type A cards are designed for creators who want to benefit from the maximum performance their Sony cameras can offer such as 8K video, Pro-slow motion (up to 240 fps) or Pro-high resolution burst RAW photography. Consistent performance allows these cards to flawlessly capture high-volume, high-bitrate shots without a moment of delay.

Timesaving and Quality Assured
The new Atlas Pro CFexpress 4.0 Type A cards are tested under the most aggressive camera settings to ensure delivery of the highest reliability and performance so professionals can securely store and access irreplaceable content. Using CFexpress 4.0 technology, these Atlas Pro Type A cards can reduce ingestion time by 2x or more compared to CFexpress 2.0 cards and by 6x or more vs SD cards. With the included Type A-to-Type B adapter, the best performance from these cards can be realized with Atlas USB4 CFexpress 4.0 Type B readers.

A Complete Ecosystem for Creators
Other World Computing has built the most comprehensive assortment of hardware and software solutions to support the creative process from Capture to Completion™. The OWC Atlas ecosystem is the first step of the process to ensure photographers and videographers have the tools they need to get their vision from camera to audience.

“With the CFA 4.0 specifications, industry-leading VPG200 certification, along with the rigorous testing and manufacturing standards of OWC, these Atlas CFexpress Type A memory cards will unlock access to the highest quality capture settings enabling SONY shooters to reap the benefits of high-speed and reliability,” said Larry O’Connor, Other World Computing Founder, and CEO. “These cards also benefit from the capability to be upgraded and monitored with our Innergize software, which provides the peace of mind that one’s vision will be captured reliably.”

Other World Computing’s Innergize™ software is integral to the ecosystem built for OWC Atlas memory cards and readers. Innergize checks the health of an Atlas card to ensure it is reliable to use and then cleans and restores performance to ensure there are zero dropped frames when shooting video or continuous burst photos. Atlas owners can then upgrade their firmware in the field to take advantage of the latest card improvements and ensure OWC cards and readers will perform optimally with their cameras.

The new Envoy SSD is a portable best-in-class experience, making it the perfect partner for your creations. A stunning rethink of design, this portable SSD boasts aircraft-grade aluminum housing in a palm-sized form factor providing consistent sustained 1000MB/s speeds while preventing thermal throttling. The included USB-C cable ensures that Envoy Portable SSD is ready to use with computers, cameras, and mobile devices. The perfect everyday drive to store, save, backup, and edit large files, this new Envoy is set to quickly become the preferred portable drive for personal and professional use.

The Envoy Pro Elektron, now at 4TB, is a ruggedized, crush-proof, dust-proof, and waterproof IP67-rated pocket-sized drive. This new capacity for the SSD expands the storage offering even further for creators who demand performance and high capacity. Through a USB-C connector with a USB 3.2 Gen2 interface, you can save, edit, and back up large-format video, lossless audio, and RAW image files with up to 1011MB/s real-world performance.

The Envoy Pro mini is a pocket-sized USB drive that packs a punch in both performance and capacity. At a new 2TB capacity and the size of a keychain charm, this new capacity for the Envoy Mini Pro will be a powerful tool for those creators who like to always keep their work with them. The USB-A and USB-C connector means connecting to your capture device of choice is never in question and you’re always backed up.

For more information please visit: www.OWC.com