An interview from the 2024 NAB Show in Las Vegas with Nilay Patel of Backblaze. The Backblaze Storage Cloud provides a foundation for businesses, developers, IT professionals, and individuals to build applications, host content, manage media, back up and archive data, and more. With over three billion gigabytes of data storage under management, the company currently works with more than 500,000 customers in over 175 countries. Founded in 2007, Backblaze scaled with less than $3 million in outside funding until 2021, when it made an initial public offering on the Nasdaq under the ticker BLZE.

Event Notifications generates instant alerts to users and external cloud services whenever data changes in B2 Cloud Storage. These notifications enable task automation like media transcoding, asset tracking, and content delivery, improving speed and efficiency of downstream workflows. By removing the need for costly intermediaries such as AWS messaging services, Event Notifications gives you the flexibility to integrate and automate within your preferred tech stack directly.

Key benefits include:
Cloud Services Automation: Trigger services such as provisioning cloud resources, or automating transcoding and compute instances in response to data changes.
Accelerated Deployment: Automate tracking of assets and streamline media production, enabling faster content delivery and responsiveness to customer demands.
Proactive Security: Stay one step ahead with real-time notifications, enabling IT teams to monitor and respond to changes as they occur, safeguarding critical assets.

Event Notifications is a service designed to streamline and automate data workflows for Backblaze B2 customers. Whether it’s compressing objects, transcoding videos, or transforming data files, Event Notifications empowers you to orchestrate complex, multistep processes seamlessly.

The top line benefit of Event Notifications is its ability to trigger processing workflows automatically whenever data changes on Backblaze B2. This means that as soon as new data is uploaded, changed, or deleted, the relevant processing steps can be initiated without manual intervention. This automation not only saves time and resources, but it also ensures that workflows are consistently executed with precision, free from human errors.

What sets Event Notifications apart is its flexibility. Unlike some other solutions that are tied to specific target services, Event Notifications allows customers the freedom to choose the target services that best suit their needs. Whether it’s integrating with third-party applications, cloud services, or internal systems, Event Notifications seamlessly integrates into existing workflows, offering unparalleled versatility.

Finally, Event Notifications doesn’t only bring greater ease and efficiency to workflows, it is also designed for very easy enablement. Whether via browser UI or SDKs or APIs or CLI, it is incredibly simple to set up a notification rule and integrate it with your preferred target service. Simply choose your event type, set the criteria, and input your endpoint URL, and a new workflow can be configured in minutes.

For more information please visit: www.backblaze.com