An interview from the 2024 NAB Show in Las Vegas with Drew Buttress at the Sony Electronics Booth. Ahead of NAB 2024, Sony announced a new flagship 4K 60p pan-tilt-zoom (PTZ) camera model with an integrated lens, the BRC-AM7. Incorporating PTZ Auto Framing technology, which uses artificial intelligence (AI) technology for advanced recognition, the camera facilitates accurate and natural automatic tracking of moving subjects. These innovations enable simplified high-quality video production for broadcast, live event, and sports productions.

The BRC-AM7 is also the world’s smallest and lightest integrated lens PTZ camera, measuring 168.7mm in width (approximately 6.64 inches), 225.2mm in height (roughly 8.87 inches), and 192.3mm in depth (about 7.57 inches), with a weight of about 3.7kg (approximately 8.16 pounds). The size and weight promote greater freedom including increased installation flexibility, broader accessibility in challenging locations, and more vantage points. The BRC-AM7 also works effortlessly alongside Sony’s professional camera ecosystem, providing compatibility and seamless color matching.

“The BRC-AM7 enhances Sony’s rich legacy of PTZ cameras renowned for their image quality and reinforces Sony’s connected ecosystem of solutions,” said Kento Sayama, Deputy Vice President, Imaging Solutions, Sony Electronics. “We recently incorporated AI-based auto-tracking and Auto Framing technology into our models and the feedback was tremendous. The camera’s ability to consistently track and frame talent will provide production efficiencies by taking time and guess work out of creating content while providing high production values.”

Sony’s PTZ Auto Framing technology, which also incorporates auto focus, employs built-in AI analytics for advanced recognition, automatically tracking a subject based on detailed information such as the person’s skeleton, head, face, and clothing. The intuitive operation and remote capabilities help create efficiencies in managing a production or live event.

The newly developed pan-tilt rotation mechanism enables quick, smooth, and quiet operation at a speed of 0.004 degrees per second up to 180 degrees per second. It expands the range of applications, to include scenarios requiring accurate framing movement, such as dance, concerts, faith services, and sports. Furthermore, the BRC-AM7 is equipped with a pre-set function that allows the camera composition to be registered and recalled for effortless reproduction.

For more information please visit: www.Pro.Sony.com