The 2025 NAB Show, running from April 5–9, promises to dazzle with the latest equipment and even bigger, better ways to create innovative content. Every year brings its share of trends and surprises, and this year will be no different. Judging by the flood of early press releases, NAB 2025 is shaping up to highlight the continued expansion of artificial intelligence (AI) across nearly every category, including production and post-production.

Of course, there will be new cameras, lighting, audio, and more. As I mentioned earlier, each NAB Show has a unique energy, and there’s always so much to take in. So, lace up your sneakers and break them in—because it’s going to be a ride!

What to Expect at NAB 2025

One of the most common questions I get is, “Hey, Mark, what kind of updates and new gear can we expect at the show?” The real question is: What do you want to see? That’s always tricky to answer since many manufacturers keep their biggest announcements under wraps until the last minute. But don’t worry—we always dig deep and have plenty of product and technology news to share. 

AWS Generative AI in Media and Entertainment | AI Innovation Zone

AWS

West Hall

First up: AWS. Always one of my must-visit stops in the West Hall, and this year, they’ve outdone themselves. Seriously. I’m eager to take a deep dive into Generative AI in Media and Entertainment, located in the AI Innovation Zone.

AWS is embracing the future with generative AI’s impact on media and entertainment. Amazon Nova, showcased in the AI Innovation Pavilion (West Hall), will be making its NAB debut, offering Media & Entertainment companies the ability to unlock the full potential of their content with multimodal AI solutions, including image, video, and speech.

Attendees can:

• Design a real-time racetrack and watch it come to life
• Create and print custom stickers at the Generative AI Sticker Studio (because who doesn’t love stickers?)

I also plan to get hands-on (time permitting) with AWS’s latest M&E technologies:

• Amazon Nova – State-of-the-art foundation models (FMs) delivering frontier intelligence and industry-leading price-performance (always important)
• Amazon Bedrock – A streamlined way to build and scale generative AI applications
• Amazon Q – A generative AI-powered assistant designed for businesses
• Amazon PartyRock – A fun, intuitive AI app-building playground

Cobalt Digital

Cobalt Digital

Booth SL5123

Cobalt Digital is bringing more IPMX-compliant solutions to NAB 2025. Their SAPPHIRE mini converters and PACIFIC encoders will debut with IPMX support and new functionalities. Additionally, the UltraBlue IP-MV multiviewer will feature exciting new tools, and the ARIA Audio Monitors will be added to the ARIA line.

• COBALT® SAPPHIRE IPMX-compliant mini converters
• UltraBlue IP-MV multiviewer
• ARIA Audio Monitors

Visitors can check out these innovations at Booth SL5123.

Other World Computing (OWC)

OWC

Booth SL8905

When you’re on a time crunch in post-production, reliability is everything. That’s why I count on OWC storage, docks, and memory card solutions—they just work.

OWC is rolling out Thunderbolt solutions for Apple’s new Mac Studio and MacBook Air, empowering Mac users with next-level speed, reliability, and connectivity.

Highlights include:

• OWC Envoy Ultra – The first and fastest Thunderbolt 5 portable SSD
• OWC Thunderbolt 5 Hub – The ultimate compact connectivity solution
• OWC Thunderbolt 5 Cable – The only cable you’ll ever need

Telos Alliance 

Jünger Audio

Booth N721

Let’s talk audio—because great sound is just as important as a great image. Telos Alliance is rolling out major updates to the Jünger Audio™ flexAI platform, including:

• 7.1.4-channel program processing with an immersive upmixer
• Dolby® ED2 encoding/decoding
• AI-powered low-latency Automixer for improved speech intelligibility

Coming soon: flexAIcloud – a cloud-native AWS deployment that offers the same processing capabilities as the AIXpressor and flexAIserver but with the scalability of a cloud-based workflow.

Marshall Electronics

Marshall PTZ Cameras

Booth N2649

Marshall is debuting the RCP Plus, a next-gen camera controller designed to streamline broadcast and AV production workflows.

They’ll also be showcasing:

• CV612, CV620, and CV630 PTZ Cameras
• VMV-402-3GSH Switcher (now shipping!)

Studio Technologies

Studio Technologies

Booth N2672

Studio Technologies is bringing a range of broadcast audio solutions to NAB 2025, headlined by the new Model 201 Interpreter’s Console. This Dante®-enabled audio-over-Ethernet unit is designed for both single- and multi-language applications, making it a versatile solution for both local and remote interpretation.

Also making waves at the show are three new announcer consoles, all featuring ST 2110 support:

• Model 5536 – Six talkback sender (output) channels
• Model 5534 – Four talkback sender (output) channels
• Model 5532 – Two talkback sender (output) channels

Each model is tailored for professional broadcast environments, offering advanced features to optimize communication workflows. Visit Booth N2672 to see the latest from Studio Technologies!

DPA Microphones

DPA Microphones

Booth N767

DPA Microphones is pushing the boundaries of sound capture at NAB 2025 with its brand-new CORE+ technology—a patent-pending innovation designed to eliminate distortion and redefine what’s possible in high-fidelity audio recording. By addressing non-linearities typically caused by microphone membranes and electronics, CORE+ sets a new standard in clarity and precision.

Also debuting:

• MicroLock – A compact, secure microphone connector with a new locking mechanism, compatible with multiple wireless systems
• 2061 Miniature Omnidirectional Microphone – Designed for professional voice capture, offering unmatched detail and natural sound

If sound quality is your top priority, don’t miss DPA’s latest innovations at Booth N767!

Pliant Technologies 

Pliant Technologies

Booth N2769

Let’s be real: intercoms are the most underappreciated part of any multi-camera setup.

Pliant Technologies is introducing CrewCom CB2 Version 1.2, which adds dual-listen capabilities and other enhancements. They’re also showcasing:

• PHS-IEHU miniature in-ear headset
• SmartBoom LITE Headset (updated!)
• PAC-RTM-SMU Universal Single RT Mounting Bracket

QuickLink 

QuickLink

Booth SL10413

QuickLink is expanding its StudioPro Solution lineup with two new variations—StudioPro-NDI and StudioPro-3—delivering an ultra-low latency 4K production experience without the complexity of legacy systems. Designed for seamless workflows across a variety of production applications, these new models enhance efficiency while maintaining QuickLink’s reputation for user-friendly innovation.

Also making its NAB debut is QuickLink StudioEdge, an AI-powered solution that enables broadcasters and production teams to seamlessly integrate remote guests from platforms like Microsoft Teams, Skype, and Zoom. Optimized with AI-driven enhancements, StudioEdge ensures high-quality video feeds and streamlined connectivity, making remote collaboration smoother than ever.

Visit Booth SL10413 to experience QuickLink’s latest advancements in AI-driven video production.

Dejero

Dejero

Booth SL8516

Dejero is simulating a live remote broadcast production—streaming video from Las Vegas to their NAB booth in real time.

This live demo will highlight:

• Dejero EnGo 3 – A mobile video transmitter using Starlink Mini satellite + cellular networks
• Dejero LivePlus App – A game-changer for live reporting

As Michael Stanton, Director of Sales (Americas) at Dejero, puts it: “Vegas is a bustling city with thousands of tourists, so network congestion can be a nightmare for broadcasters. Our Smart Blending Technology ensures low-latency, high-quality video.”

Submit Your Innovation for the NABHUB Awards of Excellence!

Every year, ProductionHUB’s Awards of Excellence (AoE) recognize the most groundbreaking and innovative technology debuting at NAB 2025. From cutting-edge AI advancements to revolutionary production tools, these awards celebrate the game-changers shaping the future of media and entertainment.

Think your product has what it takes? Submissions are now open! Whether you’re introducing a next-gen camera, a powerful post-production solution, or an industry-first software innovation, we want to hear from you.

How to Apply:

• Provide a brief description of your product and its impact
• Share key specs and standout features
• Submit our AoE form

Winners will be featured on NABHUB and across ProductionHUB’s platforms, giving your innovation the spotlight it deserves.

Don’t miss the chance to stand out at NAB 2025—submit your entry today.

What’s Next?

We’ll be covering everything NAB 2025—all the newest gear, all the upgrades, and all the game-changing innovations. We’ll be on the ground early, gathering the best insights to share with you. Plan on checking in daily for updates—including over on NABHUB!

See you there!