Hitomi Broadcast has expanded its sales team with the addition of Nicola Milburn as Technical Sales Manager. In this role, Nicola will work with customers and partners to help them get the most from Hitomi’s MatchBox timing measurement solutions while supporting the company’s continued growth.

Nicola brings extensive experience in technical sales within the broadcast technology industry, with more than 19 years in direct sales and over a decade working with channel partners across international markets. Her career has focused on helping broadcasters and production teams understand and deploy complex technical solutions through practical demonstrations, product knowledge and ongoing support.

At Hitomi, Nicola will work closely with existing customers to ensure they are fully utilising MatchBox solutions while also introducing new capabilities across the expanding MatchBox ecosystem. She will also lead market development initiatives aimed at bringing Hitomi’s precision timing technology to new sectors, while representing the company at tradeshows and industry forums.

“Nicola combines strong technical knowledge with a clear understanding of the practical challenges faced by broadcasters,” said Anna Hurd, Head of Sales at Hitomi Broadcast. “Her experience working directly with customers and partners makes her a great fit for Hitomi as we continue expanding the reach of our timing measurement solutions.”

“I’ve spent much of my career working closely with engineers and operators who rely on broadcast technology every day, so I understand how important product knowledge and support are,” said Nicola Milburn, Technical Sales Manager, Hitomi. “Hitomi’s solutions are widely recognised for solving real timing challenges in broadcast workflows, and I’m looking forward to working with customers to help them get the most from the technology.”

Alongside her role at Hitomi, Nicola will continue contributing to the industry as a volunteer with the RISE Academy, supporting initiatives that help develop the next generation of broadcast professionals.

Nicola will also be part of the Hitomi team at NAB Show 2026 in Las Vegas, meeting customers and demonstrating the latest developments in the MatchBox ecosystem. For more information on Hitomi Broadcast and its products, please visit hitomi.tv.