Las Vegas, NV - April 17, 2025 - As the media industry navigates the triple challenge of AI-driven production, distributed teams, and skyrocketing content demand, DigitalGlue's creative.space has been named a 2025 NAB Show Product of the Year winner in the Cloud Computing and Storage category. This official awards program recognizes some of the most significant and promising new products and technologies showcased by exhibitors at NAB Show. DigitalGlue has received a Product of the Year award for four consecutive years, a true testament to the company's ongoing commitment to innovation in media technology.

"Why wait? Just create." This philosophy drives creative.space's approach to eliminating the hidden tax that technical complexity imposes on creative teams. In a direct challenge to traditional on-prem and cloud-only platforms, creative.space offers a "store once, access everywhere" model that delivers uncompromised creative flow.

"The copy-wait-copy cycle costs media teams over 70 hours per week for a team of five - that's essentially two full-time employees lost to file transfers and technical overhead," said Nick Anderson, creative.space product manager. "By eliminating these inefficiencies, we're not just improving storage - we're transforming how creative teams work."

At NAB DigitalGlue demonstrated key innovations that distinguish creative.space in today's evolving media landscape:
● Link-Based Collaboration: In contrast to traditional solutions requiring downloads and uploads, creative.space allows instant access to media through secure links that launch directly in applications like Premiere, Resolve, and After Effects
● Remote Workflow Enablement: While competitors struggle to bridge on-premises performance with remote access, creative.space's secure tunneling technology provides seamless collaboration without complex VPN setups
● AI-Ready Infrastructure: As generative AI increasingly integrates into creative workflows, creative.space provides the high-performance foundation needed for next-generation tools

"We're witnessing a fundamental shift in media production," said Sean Busby, President of DigitalGlue. "The future belongs to teams that can maintain creative momentum regardless of physical location or technical complexity. While the industry experiments with cloud-only approaches, we're pioneering a hybrid model that delivers the best of both worlds - the performance of on-premises with the accessibility of cloud, without compromise."

The platform is delivered as a fully managed service with monthly and annual options, allowing media teams to focus on what they do best - creating content - instead of managing technical infrastructure.

“NAB is proud to recognize the industry’s top work driving a remarkable range of solutions opening new frontiers and shaping the future of content creation, distribution and monetization,” said Eric Trabb, senior vice president and chief customer success officer at NAB. “Congratulations to DigitalGlue on earning the 2025 NAB Show Product of the Year Award for creative.space — a breakthrough solution transforming a pivotal stage of the content lifecycle and empowering storytellers to meet today’s challenges while shaping the future of media.”

About DigitalGlue
As the pace of technological advancement continually accelerates, the media and entertainment teams face the challenge of keeping up without compromising creativity and productivity. For over two decades, DigitalGlue has been the ally of video professionals, guiding them through the balance of leveraging technological advancements while maintaining the integrity and efficiency of their daily operations. From acquisition through distribution, DigitalGlue is a technology partner with solutions and services tailored to meet all video workflow needs.
For further information: www.digitalglue.com and creative.space

Company contact:
Christina Kennedy
christina.kennedy@digitalglue.com

Press contact:
Desert Moon Communications / Harriet Diener
Harriet@desertmoon.tv
+1-845.512.8283 – office
+1-914-263-0613 – cell

About NAB
The National Association of Broadcasters is the premier advocacy association for America’s broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.

About NAB Show 
NAB Show is the preeminent conference and exhibition driving the evolution of broadcast, media and entertainment, held April 5-9, 2025 (Exhibits April 6-9) in Las Vegas. Produced by the National Association of Broadcasters, NAB Show is the ultimate marketplace for next-generation technology inspiring superior audio and video experiences. From creation to consumption, across multiple platforms, NAB Show is where global visionaries convene to bring content to life in new and exciting ways. Learn more at NABShow.com.