Cinnafilm, a global leader in video optimization solutions, today announced that it will launch Tachyon LIVE, its groundbreaking live IP standards and format conversion technology, at the 2025 NAB Show in Las Vegas (booth #W1257), April 6-9, 2025. Available in the AWS Marketplace, the cutting-edge solution empowers IP video broadcasters worldwide with unparalleled flexibility to perform high-quality standards conversion, whether in the cloud or on-premises, setting a new benchmark for live event delivery. From live sports to breaking news, the solution simplifies the delivery of diverse feeds to a common standard, ready for worldwide distribution via SRT, SMPTE 2110, or other protocols. Its integration with the AWS Marketplace highlights Cinnafilm’s commitment to providing accessible, enterprise-grade tools that meet the evolving needs of broadcasters, streamers, and studios.

Tachyon LIVE builds on Cinnafilm’s award-winning legacy of media transformation, bringing its renowned file-based conversion capabilities into the real-time domain. Designed to tackle the complexities of modern broadcasting, Tachyon LIVE offers unique features such as motion-compensated frame rate conversion, advanced deinterlacing, resolution scaling, and color space adjustments—all executed with real-time broadcast-quality precision and low latency. Tachyon LIVE is integrated into Cinnafilm’s new live IP transcode engine, IPx LIVE which supports industry-standard IP video protocols like SMPTE 2110, TR-07, SRT, and NDI. It seamlessly integrates into existing live workflows, accepting diverse input streams and delivering converted outputs to multiple destinations with minimal latency.

This innovative technology enables broadcasters to adapt live content to different global standards effortlessly, ensuring pristine playback across varying frame rates, resolutions, and formats. Whether converting HD50p to UHD60p or managing mixed-format feeds for live sports and news events, Tachyon LIVE leverages the computational power of NVIDIA GPUs to deliver unmatched speed and quality. Available through the AWS Marketplace, it offers broadcasters scalable, on-demand infrastructure that eliminates the limitations of traditional hardware-based systems.

“IPx and Tachyon LIVE are game-changers for the broadcast industry,” said Dom Jackson, VP of Products and Services at Cinnafilm. “By combining our industry-leading conversion algorithms with the flexibility of deployment via AWS Marketplace, we’re empowering broadcasters to meet the demands of a global audience with ease. This isn’t just about technology—it’s about revolutionizing how live events are delivered, making high-quality, real-time format and standards conversion accessible anywhere, anytime.”

The shift to flexible, cloud-agnostic infrastructure is poised to transform live event production. With IPx and Tachyon LIVE, broadcasters can centralize conversion workflows, reducing operational complexity while maintaining the highest quality standards. This adaptability is critical as the industry moves away from rigid, hardware-dependent setups toward scalable, software-defined solutions. Whether deployed on AWS for cloud-based operations or on-premises for hybrid environments, Tachyon LIVE ensures performance parity, enabling seamless transitions to modern workflows without compromising excellence.

At the 2025 NAB Show, Cinnafilm will showcase Tachyon LIVE’s capabilities, demonstrating its role as a critical component in the ongoing technology revolution. “Tachyon LIVE isn’t just an evolution of our technology—it’s a catalyst for the future of live broadcasting,” Jackson added. “We’re excited to partner with AWS to bring these revolutionary tools to market, offering broadcasters the flexibility and quality they need to thrive in an IP-driven world.”

IPx LIVE and Tachyon LIVE are available now. For more information, please visit www.cinnafilm.com or email info@cinnafilm.com.

About Cinnafilm
Cinnafilm is a pioneer in video and audio processing solutions, specializing in standards conversion, real-time transcoding, and high-quality media transformation. Trusted by leading studios, networks, and broadcasters worldwide, Cinnafilm’s tools drive innovation in premium media delivery. For more information, please visit www.cinnafilm.com.

Media contacts:
Bubble Agency (Cinnafilm’s PR agency)
Americas & APAC: Kim Willsher, +1 310-569-2603
EMEA: Charlotte Drinkall, +44 (0)20 7113 3811
cinnafilm@bubbleagency.com