The Hive Group Launches at NAB Show 2025

New Strategic Marketing Partner for the M&E, AV and Technology Sectors

London and Washington, DC, March 26, 2025 – The Hive Group, a new strategic marketing agency co-founded by industry leaders Clare Plaisted, Lisa Collins and Ben Davenport officially launches at NAB Show 2025. A fusion of PRComs, Dovetail Creative and Beyond the Grapevine, the agency helps brands in the Media & Entertainment, AV, and Technology sectors define their message, stand out, and connect with the right audience through PR, marketing, content, events, data-driven strategy, lead generation, and revenue enablement, ensuring brands have the tools they need to succeed in a competitive landscape.

“NAB Show 2025 is the perfect place to introduce The Hive Group,” said Co-Founder Clare Plaisted. “We saw a real need for a marketing partner that not only understands this industry but also delivers measurable results. The Hive Group is built to fill that gap.”

Services That Drive Success
The Hive Group offers a full suite of services, including:
- Marketing Strategy – Merging data analytics with creative execution for impactful campaigns.
- Content & Storytelling – Developing thought leadership and immersive brand experiences.
- Event Strategy & Execution – Creating industry events and activations that drive engagement and growth.
- PR & Communications – Crafting narratives that ensure brands’ voices resonate with the right audience.
- Industry Connections – Leveraging deep relationships to connect brands with key decision-makers.
- Data Analytics & Market Research – Delivering actionable insights through competitor analysis, market research, and performance analytics.
- Lead Generation – Implementing targeted marketing strategies that attract, nurture, and convert prospects.
- Revenue Enablement & Lifecycle Optimization – Streamlining the full customer journey across contact, lead, and opportunity lifecycles with automated nurturing and CRM-integrated strategies that drive conversion and growth.

The Power of the Hive: A Unique Approach
The Hive Group acts as an extension of its clients’ teams, seamlessly integrating strategy and execution to deliver compelling and results-driven campaigns.

“We’re more than an agency - we’re a trusted advisor and strategic ally,” added Co-Founder Lisa Collins. “Our combination of creativity, data-driven insights, and industry connections gives our clients a true competitive edge.”

“Vendors in this space want joined-up marketing that supports the full customer journey,” said Co-Founder Ben Davenport. “By bringing together the complementary strengths of our three founding teams, the Hive Group delivers a holistic, strategic approach that meets the real demands of modern marketing.”

Meet at NAB Show 2025
The Hive team will be on the ground supporting clients and alliances throughout NAB Show 2025, amplifying brand presence and maximizing media engagement. To book a meeting, contact hello@wearehivegroup.com.

About The Hive Group
The Hive Group is a strategic marketing and communications collective specializing in PR, content, events, and data-driven marketing for the Media & Entertainment, AV, and Technology industries. Co-founded by industry leaders Clare Plaisted, Lisa Collins, and Ben Davenport, the Hive Group combines deep sector knowledge with creative and commercial expertise to help brands define their message, elevate their presence, and drive meaningful engagement. With a team across the US, UK, and Europe, the Hive Group delivers globally connected, locally informed marketing strategies.

For more information, visit www.wearehivegroup.com