Post-Production Collaboration Framework Strawberry Multisite Introduces Game-Changing Hybrid Workflows and Enhanced User Experience
Berlin, March 11, 2025 – Projective, a software provider that transforms post-production workflows for broadcasters, creative agencies, post-production facilities and content creators of all sizes, is pleased to announce its return to the NAB Show, taking place in Las Vegas from April 5-9, 2025. Projective will be located at booth SL9507 in the South Lower Hall.
This year, Projective will unveil Strawberry Multisite, a post-production collaboration solution designed to seamlessly bridge the gap between discrete cloud and multiple on-premises infrastructures. Alongside this, it will also introduce Strawberry 7, featuring a fully reimagined user experience. These groundbreaking advancements are set to revolutionize how creative teams collaborate, streamline operations and meet the demands of modern production.
“Today’s post-production landscape demands agility and efficiency,” says Derek Barrilleaux, Chief Executive Officer at Projective Technology. “With Strawberry Multisite’s hybrid workflows, together with its enhanced user experience, we’re empowering creative teams to maximize resources, reduce friction and achieve faster time-to-market—all while maintaining the highest levels of collaboration and security. We’re looking forward to sharing these latest innovations with the industry at the 2025 NAB Show.”
Forward-Thinking Innovation
Located in the South Lower Hall, booth #SL9507 Projective will showcase their latest solutions, designed to scale content creation and simplify collaboration, including:
Strawberry Multisite
Strawberry Multisite offers a practical hybrid infrastructure solution for post-production and editorial teams, combining cloud efficiency with the reliability and control of on-premises infrastructure. For many media organizations, full cloud adoption isn’t feasible due to rising costs or workflow limitations. Multisite bridges this gap, enabling teams to balance hybrid workflows, minimize risk and maximize resources effectively.
Seamless Flexibility: Transition editorial workflows to the cloud without compromising performance. Strawberry Multisite integrates cloud and on-premises systems, offering enhanced adaptability with ease.
Best of Both Worlds: Effortlessly transfer projects from on-premises archives to cloud production, reducing costs while preserving top-notch performance and control.
Business Continuity: Maintain on-premises disaster recovery (DR) while producing in the cloud. Use on-premises where it fits best, and cloud where it excels.
Global Collaboration Made Easy: Strawberry Multisite enables distributed teams to collaborate seamlessly across multiple locations, unifying storage, users and projects into a single virtualized environment.
Enhanced User Experience
Developed in collaboration with leading creatives from broadcast, post-production and creative agencies, the all-new Strawberry 7 user experience is faster and more intuitive, transforming the way teams manage their projects and assets. The new user interface is aligned with users’ expectations for modern creative tools,making Strawberry more intuitive and powerful than ever.
Single-Pane-of Glass Search: Creative teams can manage projects seamlessly across on-site and cloud environments.
Improved Review & Approval Tools: User-friendly design speeds up production and delivery.
Enhanced Collaboration: Inspire teamwork like never before, with tools that simplify connection and communication.
Attendees will also get a firsthand look at Strawberry Skies, a cloud-first post-production framework built for real-time collaboration across creative applications. Seamlessly integrated with creative tools like Adobe® Premiere Pro®, Adobe After Effects® and Avid Media Composer®, Strawberry Skies enables remote editing workflows, delivering powerful collaboration and speeding up post-production timelines.

“Creative teams need to work flexibly and from anywhere. Meanwhile, content houses need to maximize efficiency and minimize waste,” states Barrilleaux. “Multisite extends Strawberry's framework for post-production to all production locations, allowing users to work from home on Monday and in the facility on Tuesday—without additional complexity, wait times, or wasted capacity.”
Webinar: Witness the Future of Hybrid Post-Production
Ahead of the 2025 NAB Show, Projective invites attendees to an exclusive webinar unveiling Strawberry Multisite’s hybrid post-production workflows on March 26th at 5 pm CET / 11 am ET / 8 am PT. Registration for this exciting online event is now open HERE.
Book a One-on-One Conversation
Attendees to the 2025 NAB Show are invited to schedule a meeting with Projective’s leadership and product teams to discuss their business and operational needs, and get a demonstration. Members of the press can book a private media briefing with Projective’s CEO Derek Barrilleaux, here. For more information, visit projective.io
Event visitors can use Projective's exclusive guest code NS4466 for free access to the 2025 NAB Show.

About Projective
Projective delivers innovative software solutions that streamline post-production for media companies and content creators worldwide. Its Creative Project Framework, Strawberry, empowers creative and engineering teams to focus on higher-value work by removing barriers and automating processes. With Strawberry, creators can effortlessly scale their post-production capabilities to meet the explosive demand for video content. Learn more at www.projective.io