Carol Bettencourt, VP of Marketing, Chyron shares Chyron LIVE, a cloud native all-in-one live production solution and how they'll highlight case studies and new features around this innovative product.
Can you share what your company is showcasing at NAB 2023?
After winning a 2022 NAB Show Product of the Year Award for Chyron LIVE, our cloud native all-in-one live production solution, we are excited to highlight case studies and new features around this innovative product. We will also be showing updates to our live graphics solution, PRIME, which includes modules for CG graphics, video walls, touchscreen presentation, viewer-driven edge graphics, and venue control.
What trends are you looking out for?
We’ll be sharing advances in AI and data-driven graphics, and we look forward to seeing what others in the industry are doing in these areas as well.
Anything specific you’re excited to see this year?
We are really excited to see more people than in recent years at NAB. As of this writing, there are over 1,080 companies participating in NAB Show’s 100-year anniversary celebration. It will be great to see so many colleagues and peers from across the industry, as well as to meet all the visitors we know this year’s show will attract.
How do you think production technology is evolving? Where is the future of the industry heading (in your opinion)?
With cloud-based solutions, production technology is becoming more accessible than ever. Designers, producers, and operators can access the tools they need from anywhere at a relatively low cost. This places the industry squarely in the hands of innovators and creators.
What tech/booths are you most excited to see/visit?
We will be at the Chyron booth for most of the show, but we are excited to see what our competitors are doing and to chat with potential partners. The industry improves continuously through the efforts of many.
Where can we visit you at the show?
Visit Chyron at Booth N2647.