Bryce Button, AJA Video Systems, Director, Product Marketing, shared his thoughts on what to keep an eye out for at this year's NAB, as well as when to expect new product announcements from AJA.
What's something you're really looking forward to at this year's show?
We thoroughly enjoy meeting partners, clients, and colleagues at NAB, so we’re thrilled to be returning to the exhibition floor in 2023 with a beautiful new stand in the West Hall. Nothing quite compares to the exploratory discussions that happen in-person at NAB and hearing directly from clients about the work they’re doing and how we can help. We’re excited to share our latest products and updates with NAB audiences this year, including a few surprises, and demonstrate the power and efficiency they bring to workflows.
Can you share what your company is showcasing at NAB 2023?
AJA will reveal new products and updates on Wednesday, April 12 9:30am PT via a virtual event hosted on www.aja.com; at that time, you can also visit our What’s New Page to read more about the latest offerings. NAB 2023 attendees will be able to visit with the AJA team and see these solutions in-person at AJA’s NAB 2023 booth (#W2600).
What trends are you looking out for?
At NAB 2023, we anticipate a strong offering of AV over IP tools and platforms. Other key trends and technological advancements likely to make an appearance include the continued evolution of HDR/SDR workflows and color transforms, new cinematography approaches, camera to cloud workflows, real-time game engine integrations, and the latest in I/O. We also expect to see high quality displays for LED volume stages alongside earlier integration of VFX into the production space, XDR, advancements in streaming and transcoding between various codecs and protocols, openGear technology updates, the continued growth of 12G-SDI, and so much more. Surely there will be much to take in, and the beauty of NAB is that you can see it all in one venue!
Anything specific you're excited to see this year?
NAB is a wonderful event for discovering opportunities, chatting with partners, and getting a front row seat to the next big ideas as more entrepreneurs enter the broadcast industry. We look forward to exploring all the show has to offer this year and finding new ways to collaborate.
Where can we visit you at the show?
AJA will be at NAB 2023 in booth #2600, West Hall. If you haven’t already registered to attend the show, feel free to use our invitation code: LV25383. You can also check out our website, www.aja.com, for the latest AJA updates, including news we’ll be sharing on Wednesday, April 12.