MELVILLE, NY, April 10, 2024 – Canon U.S.A., a leader in digital imaging solutions, is proud to
announce its participation in the 2024 NAB Conference, where it will showcase its latest developments
and solutions, including a new next-gen broadcast lens. Throughout its expanded booth (#C3825), Canon
will offer attendees new opportunities to explore the future of production and the latest Canon gear,
including its new broadcast lens, the CJ27e×7.3B, Canon’s first 2/3” portable lens with a class leading
27x optical zoom (among portable lenses for 2/3-inch 4K cameras with ENG-style design). The theme of
Canon’s NAB booth this year is “Connect, Create, Collaborate.”

“Canon's exhibit at NAB 2024 showcases our cutting-edge technology and forward-thinking
innovations,” said Brian Mahar, senior vice president and general manager, Imaging Technologies &
Communications Group. “We welcome any and all visitors to see all that Canon has to offer in the
industry.”

The booth will feature Canon’s line of outstanding RF cinema prime lenses and flex zoom lenses, as well
as the versatile RF24-105mm F2.8 L IS USM Z lens for hybrid shooters. Canon will also showcase the
improved PTZ tracking system, the EOS VR System featuring the Canon RF 5.2mm f/2.8 L Dual Fisheye
lens, and the enhanced functionalities of the EOS C500 Mark II, which now supports three new Cinema
RAW Light formats through a new firmware update. These displays demonstrate Canon's continuous
innovation across broadcast, house of worship, cinema, VR, and social capture solutions.

An LED Virtual Production set will be at the front of the booth, and toward the back Canon will have a
display of Canon’s low-light SPAD (Single Photon Avalanche Diode) Sensor technology. Education is
also fundamental to Canon's mission, evident in interactive engagements at every counter and all product
demos. Professionals across all levels can explore Canon's complete product lineup and gain insights into
Canon’s latest advancements in imaging technology through the lens displays and PTZ control room area.
Canon will also showcase how our volumetric video technology, which is currently being used to capture
live sports, can also be used in a virtual production studio. This technology can help unlock fresh realms
of creative and technical exploration for professional production companies, advertising agencies,
filmmakers, and beyond.

Canon extends an invitation to all attendees to visit its exhibit at NAB 2024 and embark on a journey to
Connect, Create, and Collaborate. For more information about Canon at NAB 2024, please visit here.

About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital
imaging solutions to the United States and to Latin America and the Caribbean markets. With
approximately $29.4 billion in global revenue, its parent company, Canon Inc. as of 2023 has ranked in
the top-five overall in U.S. patents granted for 38 consecutive years†. Canon U.S.A. is dedicated to its
Kyosei philosophy of social and environmental responsibility. To learn more about Canon, visit us at
www.usa.canon.com and connect with us on LinkedIn at www.linkedin.com

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†Based on weekly patent counts issued by United States Patent and Trademark Office.

Editorial Contact:
Logan Crawford
Canon U.S.A., Inc.
516-310-2001
Lcrawford@cusa.canon.com