Pre-Show Interview with Greg LaPorte, Vice President of Sales and Marketing, Sonnet Technologies
Greg LaPorte, Vice President of Sales and Marketing, Sonnet Technologies shares his thoughts on the upcoming NAB Show, as well as what we can expect from Sonnet Technologies.
What's something you're really looking forward to at this year's show/ what tech/booths are you most excited to see/visit?
I am interested in seeing new products from our key partners, Avid, Softron, AJA, ToolsOnAir, Adobe, Blackmagic Design, Archiware and AMD.
Can you share what your company is showcasing at NAB 2024?
Sonnet will be exhibiting it's entire range of products and showcasing several newly released products, including:
• Four new Thunderbolt to PCIe card expansion systems that support the use of two high-performance PCIe cards at up to 21,880 MB/s PCIe bandwidth for each card.
• The latest addition to the line of high performance network interface PCIe cards and Thunderbolt adapters; the Twin 25G Thunderbolt Adapter and Twin 25G PCIe card now available at breakthrough prices.
• Three new models of Thunderbolt Docking Stations, including the Echo 20 Super Dock with an industry leading number of ports and features with built-in M.2 NVMe storage expansion.
• Four new Thunderbolt to PCIe card expansion systems that support the use of two high-performance PCIe cards at up to 21,880 MB/s PCIe bandwidth for each card.
• The latest addition to the line of high performance network interface PCIe cards and Thunderbolt adapters; the Twin 25G Thunderbolt Adapter and Twin 25G PCIe card now available at breakthrough prices.
• Three new models of Thunderbolt Docking Stations, including the Echo 20 Super Dock with an industry leading number of ports and features with built-in M.2 NVMe storage expansion.
What trends are you looking out for?
Over the past several years we have seen the majority of our post production customers migrate to 10Gb Ethernet networks to support shared storage with better bandwidth. Now, increasingly 25Gb network connections to each editing workstation are required. Now that Sonnet has introduced low cost 25Gb Thunderbolt Adapters and PCIe cards, setting up 25Gb networks have become affordable.
How do you think production technology is evolving? Where is the future of the industry heading (in your opinion)?
Post production software is incorporating more special effect features and leveraging AI to do so. There are Pro video cameras that incorporate 8K - 12K sensors and record at increasingly higher frame rates. All this requires more powerful CPU and GPU processors, faster storage, and higher bandwidth connectivity to support these workflows. So far, we haven't seen any indication that this trend will slow.
Where can we visit you at the show? (booth number)
SonnetTech Booth Number: South Hall - SL8099
