An interview from the 2022 NAB Show in Las Vegas with Nilay Patel of Backblaze. Backblaze makes it astonishingly easy to store, use, and protect data. The Backblaze Storage Cloud provides a foundation for businesses, developers, IT professionals, and individuals to build applications, host content, manage media, back up and archive data, and more. With more than two billion gigabytes of data storage under management, the company currently works with approximately 500,000 customers in over 175 countries.

Backblaze recently announced Universal Data Migration—a free offering to help enterprises painlessly copy or migrate their data from practically any source into the company’s B2 Cloud Storage service.

For organizations seeking to break free from legacy vendor lock-in, Universal Data Migration supports truly free data mobility without complexity or downtime. Backblaze covers data transfer and egress costs for qualified transfers, and facilitates the migration of businesses to a cloud platform that won’t limit how they use their data and frees their budget to pursue greater opportunities. Simply put, businesses can free terabytes or even petabytes of data, and they will never receive an invoice for the migration.

Companies with a wide range of IaaS, development, backup, and active media archive use cases can leverage the service to move data from:

-Public cloud storage
-Network attached storage (NAS)
-Storage area networks (SAN)
-Tape/LTO solutions
-Cloud drives

“Vendor lock-in is the #1 challenge organizations face with existing storage solutions—Universal Data Migration is here to answer that challenge,” said Nilay Patel, VP of Sales and Partnerships at Backblaze. “Backblaze is delighted to now help all organizations optimize their infrastructure in B2 Cloud Storage by eliminating, without unnecessary costs or complexities, their biggest barrier to choosing a new provider.”

This turnkey service expands upon earlier work by Backblaze to support subsidized cloud-to-cloud data migration as well as transfers via internet and its Backblaze Fireball rapid ingest device. These offerings are now rolled up in the universal service.

For more information please visit:

Brought to you by:
  • AJA Video Systems
  • Broadfield Distributing
  • LiveU
  • Marshall Electronics
  • Sony