Media Excel Sets the Standard for Next-Generation Video Processing Solutions at NAB Show 2025
Posted on Wednesday, March 12, 2025
As video consumption increasingly shifts to mobile screens, live events demand real-time delivery, and content owners seek smarter ways to optimize bandwidth, Media Excel is ready to meet these challenges head-on with groundbreaking video processing solutions at NAB Show 2025 (#3425). With a legacy of pioneering industry-first technologies, Media Excel continues to anticipate and meet the evolving needs of the world’s leading service providers, sports broadcasters, live streamers and more. At this year’s show, Media Excel will show how it’s setting new standards for innovation, from native vertical video encoding for mobile-first platforms, to ultra-low latency delivery for live sports, and AI-powered bandwidth optimization.
Narayanan Rajan, CEO of Media Excel, said: "At Media Excel, we are pushing the boundaries of video processing and compression to empower customers and ensure that we serve their needs today, and in the future. Whether it’s enabling seamless transitions from satellite to IP-based workflows or strategically integrating AI for greater efficiency, we are committed to delivering industry-leading solutions. Our adoption of new standards ensures broadcasters, service providers, and live streamers can tackle today’s challenges while preparing for tomorrow with confidence."
Launch of Vertical Video Encoding for Mobile Content
One of Media Excel’s key NAB Show 2025 highlights is the introduction of native vertical video encoding within its HERO platform. With 75% of video consumption now happening on mobile devices, the demand for high-quality vertical video content has surged. Traditionally, video platforms have relied on cropping or reformatting horizontal content to fit vertical screens, often leading to compromised video quality and inefficient workflows.
Media Excel’s HERO platform addresses this challenge by natively encoding vertical video, allowing broadcasters and OTT providers to deliver high-quality, mobile-first content optimized for platforms like TikTok, YouTube Shorts, and Instagram Reels. This innovation ensures studio-grade quality while maximizing bandwidth efficiency, offering a breakthrough solution in the evolving video landscape.
Industry-Leading Solutions for Live Sports and Events
Visitors to the Media Excel booth will see first-hand how the company is reinforcing its position as a trusted partner for live sports and event broadcasters with several exciting solutions for the sector. Among the innovations on display:
Ultra-low latency – the HERO platform achieves sub-three-second glass-to-glass latency, ensuring real-time delivery for sports, news, and live events. This capability is a game-changer for broadcasters who need to synchronize live feeds across multiple platforms and devices while maintaining a seamless viewer experience.
Advanced multi-camera synchronization – a crucial capability for sports and high-production live events, ensuring that multiple camera angles remain in perfect sync, delivering seamless, real-time transitions for an immersive viewing experience.
Forensic watermarking integration – with piracy concerns growing, Media Excel’s forensic watermarking integration provides broadcasters, content owners, and rights holders with an added layer of protection, ensuring premium content remains secure and protected from unauthorized distribution.
Scalable transitions between distribution environments – enabling smooth migration from satellite to IP-based workflows without disrupting existing operations.
Optimizing Bandwidth with AI-powered Encoding
Media Excel will also demonstrate DIVA, an AI-powered encoding tool that optimizes bandwidth efficiency without compromising visual quality. Using deep learning algorithms, DIVA dynamically adjusts encoding settings based on content complexity, achieving significant bitrate reductions without quality degradation. This innovative tool enables broadcasters and streaming platforms to reduce costs while maintaining a premium viewing experience.
Narayanan Rajan, CEO of Media Excel, said: "At Media Excel, we are pushing the boundaries of video processing and compression to empower customers and ensure that we serve their needs today, and in the future. Whether it’s enabling seamless transitions from satellite to IP-based workflows or strategically integrating AI for greater efficiency, we are committed to delivering industry-leading solutions. Our adoption of new standards ensures broadcasters, service providers, and live streamers can tackle today’s challenges while preparing for tomorrow with confidence."
Launch of Vertical Video Encoding for Mobile Content
One of Media Excel’s key NAB Show 2025 highlights is the introduction of native vertical video encoding within its HERO platform. With 75% of video consumption now happening on mobile devices, the demand for high-quality vertical video content has surged. Traditionally, video platforms have relied on cropping or reformatting horizontal content to fit vertical screens, often leading to compromised video quality and inefficient workflows.
Media Excel’s HERO platform addresses this challenge by natively encoding vertical video, allowing broadcasters and OTT providers to deliver high-quality, mobile-first content optimized for platforms like TikTok, YouTube Shorts, and Instagram Reels. This innovation ensures studio-grade quality while maximizing bandwidth efficiency, offering a breakthrough solution in the evolving video landscape.
Industry-Leading Solutions for Live Sports and Events
Visitors to the Media Excel booth will see first-hand how the company is reinforcing its position as a trusted partner for live sports and event broadcasters with several exciting solutions for the sector. Among the innovations on display:
Ultra-low latency – the HERO platform achieves sub-three-second glass-to-glass latency, ensuring real-time delivery for sports, news, and live events. This capability is a game-changer for broadcasters who need to synchronize live feeds across multiple platforms and devices while maintaining a seamless viewer experience.
Advanced multi-camera synchronization – a crucial capability for sports and high-production live events, ensuring that multiple camera angles remain in perfect sync, delivering seamless, real-time transitions for an immersive viewing experience.
Forensic watermarking integration – with piracy concerns growing, Media Excel’s forensic watermarking integration provides broadcasters, content owners, and rights holders with an added layer of protection, ensuring premium content remains secure and protected from unauthorized distribution.
Scalable transitions between distribution environments – enabling smooth migration from satellite to IP-based workflows without disrupting existing operations.
Optimizing Bandwidth with AI-powered Encoding
Media Excel will also demonstrate DIVA, an AI-powered encoding tool that optimizes bandwidth efficiency without compromising visual quality. Using deep learning algorithms, DIVA dynamically adjusts encoding settings based on content complexity, achieving significant bitrate reductions without quality degradation. This innovative tool enables broadcasters and streaming platforms to reduce costs while maintaining a premium viewing experience.
