Posted on Tuesday, April 2, 2024

Operative is announcing a number of product and partnership advances at NAB Show 2024. The company continues to heavily invest in its global suite of media products, helping companies streamline and unify every element of their advertising revenue business. Operative’s solutions address sales, operations and optimization for linear and digital media companies and are built with a modular approach to create convergence for every phase and configuration a media company may have. In addition, Operative’s advancements empower companies with traditional media, streaming and live sports to position themselves for the future with solutions and technology that support revenue growth, and improved business outcomes.

At NAB Show, Operative will preview new AI capabilities that enhance business intelligence, making it easy for media companies to get insights from their data, speed up processes and make smart revenue and product decisions. From automated proposal building to data mining and approvals, AI dramatically increases the capabilities of Operative's suite of products including cloud-based AOS, STAQ and Operative One. NAB Show will also be the launch pad for Operative’s AI Beta program with two of the most influential media companies in the industry. Operative has redesigned the user experiences for these platforms, providing a more intuitive navigation and UI.

Operative will also showcase improved user interfaces, reporting and capabilities for its converged cloud solution, AOS, its flagship order management solution Operative One, and its reporting platform STAQ. Customers will immediately benefit from an intuitive front end for order management and new reporting and analytics. NAB Show attendees will discover stories of success in unifying data and workflows to deliver converged sales and operations, and gain control over their future growth.

In addition to unveiling new capabilities and providing case studies for how different media companies can achieve convergence on their terms, Operative is announcing new partnerships with leading global media companies, while showcasing exciting advancements in solving for a converged media business with top local broadcasters.

Dave Dembowski, Senior Vice President of Global Sales at Operative noted: “Operative is the leader in unified revenue management. From pitch to pay, media companies around the world, from linear to digital, CTV and more trust us to drive their business forward. At NAB Show 2024, we are excited to have so many new product updates to share that are the result of major investments across our suite of products. Our solutions reduce the complexity that media companies face and provide a unified foundation for future growth.”