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Joe French, Masstech CEO, answers a few questions about what to expect from Masstech at the 2018 NAB Show.

Media Object Framework & More with Masstech at NAB 2018

Q What new products/services has your company introduced since last years’ NAB?

A For us, obviously, the past year has been about driving forward following the merger of Masstech with SGL. We now have about 40 percent of the industry’s production assets under management by our software, and with the uncertainty surrounding the future of Oracle FPD, we have been busy not only making sure we are giving existing Masstech and SGL users the continuity they require but also providing a path forward for anyone who’s unsure about the future of offerings from their current vendor. 

Since last year’s NAB Show, we launched our Media Object Framework, a set of APIs that we are hoping will become standardized. By providing a set of lower-level workflow and transcoding services upon restoration of content from an archive, these APIs make it easy for content owners and MAM vendors to ensure content is in the right place, in the right format, at the right time.

Q Finish the sentence: 2018 will be the production industry’s year of —

A consolidation, as the industry prepares itself for the next phase of technology and growth.

Q What motivating factor drives you to continue innovating year after year?

A Excitement. The industry is at a pivotal point, with content being valued more than ever and new delivery methods gaining traction. We feel we are at the eye of the hurricane. With so much content under management, we are looking at ways of enhancing content metadata and of using machine learning and AI to bring even more value to content owners.

Q How would you describe the energy around this years’ NAB show?

A The technology promises from the past few years are coming to fruition; software virtualization and a ratified IP standard are driving new transaction models, including the cloud. The cost reductions and digital delivery models are here, buoyed by a renewed interest in premium content.

Q How do you expect NAB 2018 to differ from NAB 2017?

A People have been waiting on the delivery of technology that has been promised for quite some time. Being able to truly see the technology in action will bring a real buzz that maybe wasn’t there last year.

Q Where can we find you on the show floor?

A South Upper Hall in booth SU2806