Chief Operating Officer, Primestream, David Schleifer, talks about the upcoming NAB 2017 show and what Primestream is excited to offer consumers.
Q What new products/services has Primestream introduced since last years’ NAB?
A The latest updates to Primestream Dynamic Media Management deliver ease-of- use with powerful new features required to manage even the most complex sports, enterprise and broadcast workflow from capture through delivery.
Q Of all the other companies in attendance, which booths are you most excited to visit?
A I’m looking forward to having discussions with our 3 rd party technology partners at NAB like Amazon and SwiftStack for object-based storage solutions, Interra Systems for file-based Quality Control, Aspera and FileCatalyst for high-speed file transfer, Elemental and Telestream for seamless transcoding, AJA Video Systems for I/O hardware, and Adobe for the latest in non-linear editing.
Q Finish this sentence: 2017 will be the production industry’s year of _____
A …efficient production of content from anywhere, and delivering it everywhere.
Q What motivating factor drives you to continue innovating year after year?
A Primestream is committed to simplifying powerful production tools so professionals, groups and teams can work together to collaborate in the creative production process no matter where they are in relation to each other. It’s always fascinating to see what customers do with the technology and the stories they tell. Our objective is to make it easy.
Q How would you describe the energy coming into this years’ NAB show?
Q One year from now, what new technologies do you think we’ll be discussing?
A UHD, VR/360
Q How do you expect NAB 2017 to differ from NAB 2016?
A We are in a phase where we are seeing growth and adoption of technologies that are changing how broadcasters gather, produce and deliver news. While for some the changes may seem slow, NAB offers that opportunity to see just how far we have come in a year.
Q Where can we find you on the show floor?
A Primestream is in the South Lower Hall, booth #10216.
Q Have you heard about the featured Attractions and Pavilions? Are you planning on stopping by any of their exhibits?
A You mean the area where NAB visitors can find Drones, VR, how to hack a car or learn about Cybersecurity related to Cloud and Digital platforms? Yes, I’ll be there!