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An interview from the 2017 National Association of Broadcasters Convention in Las Vegas with Thomas Fletcher of Fujifilm. The Optical Devices Division of Fujifilm provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and markets binoculars. In this interview Thomas talks with us about the newest addition to the MK Series Cinema Lenses, the MK 50-135mm T2.9.

Introducing the MK series of cinema lenses, which boast advanced optical performance, ultra-compact and lightweight design and excellent cost performance. The FUJINON MK18-55mm T2.9 (MK18-55mm), a standard zoom lens with the focal length of 18-55mm is the first MK lens to be released in early March 2017. In the summer, this will be followed by the launch of the FUJINON MK50-135mm T2.9 (MK50-135mm), a telephoto zoom lens offering the focal length of 50-135mm, thus together covering the most frequently-used range of focal lengths from 18mm to 135mm.

The rapid growth in popularity of movies made by emerging cinematographers in recent years including corporate and commercial movies on the Internet and other venues has increased the opportunities of shooting movies using cinema and regular digital cameras, and it boosts demand for high-performance cinema lenses that deliver high resolution and advanced scene-depicting capability. Cinema lenses are the optimal choice to achieve a shallow depth-of-field and a beautiful bokeh. However, since they are typically large, heavy and expensive, those involved in online and other lower cost movie production often opt for interchangeable lenses for digital cameras, which are more affordable and mobile. The problem is that interchangeable lenses for digital cameras are designed primarily for shooting still images, and therefore prone to focus shift and optical axis shift while zooming, and so on. In response, Fujifilm has been working on developing new cinema lenses that offer advanced optical performance with compact size and operability to meet the needs of creative emerging cinematographers.

The MK lenses joining our cinema lens lineup inherit the FUJINON cine lenses' advanced edge-to-edge optical performance and low distortion, and yet boast compact and lightweight design as well as the level of outstanding cost performance that has never been seen in conventional cinema lenses until now.

The MK series offers fast lenses with T2.9 speed across the entire zoom range, enabling a shallow depth-of-field as well as a beautiful bokeh effect. The lenses are compatible with E-mount cameras with the Super 35mm / APS-C sensor and the X Mount used in Fujifilm's “X Series” of digital cameras (APS-C sensor). They achieve advanced optical performance despite their compact and lightweight body by incorporating the benefits of short flange focal distance into optical design to the maximum extent. The use of optical and mechanical design optimized for dedicated movie lenses minimizes focal shift and optical axis shift while zooming, and lens breathing (change of angle of view during focusing) that are typically observed in interchangeable lenses for digital cameras. The lenses feature three rings to enable manual and independent adjustment of focus, zoom and iris (aperture), all with the gear pitch of 0.8M (module). The focus ring can rotate fully up to 200 degrees to facilitate precise focusing.

For more information please visit: www.FUJINON.com

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