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An interview from the 2017 National Association of Broadcasters Convention in Las Vegas with David Colantuoni of Avid. Avid Technology delivers the industry's most open, innovative and comprehensive media platform, connecting content creation with collaboration, asset protection, distribution and consumption. Media organizations and creative professionals use Avid solutions to create the most listened to, most watched and most loved media in the world—from the most prestigious and award-winning feature films, to the most popular television shows, news programs and televised sporting events, as well as a majority of today’s most celebrated music recordings and live concerts. In this interview David talks with us about new cloud innovations for the Avid MediaCentral® Platform and its comprehensive suite of industry-leading tools and workflow solutions, as well as a new free version of their well know Video Editing System, Media Composer | First.

The breakthrough advancements herald the greatest expansion of Avid Everywhere™ since its launch nearly four years ago. The Avid MediaCentral Platform is now cloud-enabled, and can be deployed on premises, in a private data center, or the public cloud, providing everyone in the media industry with the ability to create, distribute, and manage content more efficiently and profitably using one common platform. The move also enables several of the company’s comprehensive set of creative tools and workflow solutions to be deployed in the cloud along with the Avid MediaCentral Platform.

Together with a newly announced cloud alliance with Microsoft, Avid is leading the media industry’s ability to handle full-scale media production in the cloud. By extending the Avid MediaCentral Platform to the cloud on Microsoft Azure, media organizations now have the complete flexibility to create, distribute, and monetize their content using the deployment type that works best for them. Regardless of their deployment model—on premises, private data center, public cloud, or hybrid—media organizations of every type and size will have the same user experience, workflow power, speed, efficiency, and collaboration capabilities they’ve come to rely on from Avid. Further, existing MediaCentral customers now have an easy on-ramp to the cloud, leveraging the investment they’ve already made.

Media Composer | First, a free version of the industry-standard video editing system, is a brand new, fully featured video editing solution that provides aspiring creative professionals, students, and those just starting their professional careers with free access to the same creative tools used by the most successful and acclaimed filmmakers and television program creators in the world. And because it’s powered by the Avid MediaCentral® Platform, “First” users can also easily connect and collaborate with other aspiring creative and media professionals through the Avid Artist Community.

For more information please visit: www.Avid.com

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