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An interview from the 2017 National Association of Broadcasting Convention in Las Vegas with Al Mooney of Adobe. Adobe Systems is a computer software company which has historically focused upon the creation of multimedia and creativity software products, such as Creative Cloud which gives you all of the Adobe video tools, along with industry-leading design, web, and photography apps. In this interview Al talks with us about the latest release for Adobe Creative Cloud Tools that delivers new features for graphics and titling, animation, polishing audio and sharing assets; support for the latest video formats, such as HDR, VR and 4K; new integrations with Adobe Stock; and advanced artificial intelligence capabilities powered by Adobe Sensei.

This release contains a host of extremely exciting features including a modern, intuitive way to create titles and motion graphics with Motion Graphics Templates, the new Type Tool and the Essential Graphics panel, the Essential Sound panel, Destination Publishing to Adobe Stock, Ambisonics audio for VR, HLG support for High Dynamic Range workflows, and a number of small but super useful improvements for your day to day work with Premiere Pro and Adobe Media Encoder.

The new Type tool in Premiere Pro makes it easy to add text directly onto your images in the Program monitor. Because it is based on the same framework for working with text familiar from Photoshop, Illustrator and After Effects, getting started is easy. If you click on the new Graphics workspace, the new Essential Graphics Panel shows up to the right – much like the Lumetri Color Panel when you click on the Color workspace.

The new Essential Graphics panel in Adobe Premiere Pro gives you all the tools you need for graphics in one place.

You can browse dozens of sample Motion Graphics templates we’ve included in Premiere Pro. They’re great as a starting point, and also give you a good idea of what’s possible for building your own. When creating your own templates in Premiere Pro, be sure to save them to your Creative Cloud Libraries, then they’re easy to access on all your machines and share with colleagues.You can also save Motion Graphics at the system level, just like any other file.

When you add a Motion Graphics template to your sequence, all the controls you need to customize it are revealed in the Essential Graphics panel. This is also where you can edit Motion Graphics templates designed in After Effects. The author of a Motion Graphics template in After Effects can make a whole range of properties available within the template, like the ability to make dynamic changes to text, color, size, layout, background image/video, position, and even sound. When the After Effects created Motion Graphics template is opened in Premiere Pro all those properties are revealed in the Essential Graphics panel, the editor can then adjust the content in Premiere Pro without time-consuming back-and-forth between the applications.

In addition to new powerful interchange capabilities between Premiere Pro and Audition, the Essential Sound panel is now available in both products. This panel provides an intuitive, powerful audio editing experience focused on creative intent, without requiring audio engineering expertise. Guided workflows for mixing and refining specific types of audio content cover Dialogue, Music, Sound FX, and Ambience.

To use the Essential Sound panel, start by defining the audio types for your sound clip or group of clips. This reveals the effect options and presets specific to working with each respective sound type, to help you achieve a professional-sounding audio mix fast. Once you have the sound you want, you can save it with your project, or send to Adobe Audition for additional finessing. Any adjustments applied in the Essential Sound panel in Premiere Pro transfer to Audition without any loss as soft effects so you can continue to make changes and retain the highest audio fidelity.

When searching for Adobe Stock assets to incorporate into your project you can now preview video clips with Hover Scrub of Adobe Stock in the Libraries panel. Editors looking to monetize their work and reach millions of creative buyers can now submit video content directly to Adobe Stock via Premiere Pro or Adobe Media Encoder. Contributing to Adobe Stock gives users the opportunity to earn royalties and gain added exposure for their creative work. When a submission is accepted, contributors can track sales in real time via the Adobe Stock dashboard. The Destination Publishing feature in Premiere Pro and Adobe Media Encoder has added new destinations over the last few release cycles, now covering a wide range of targets including Behance, Facebook, Twitter and YouTube– all in one optimized and automated process, and now you can now submit work to Adobe Stock directly from Premiere Pro through Destination Publishing.

For more information please visit: www.Adobe.com

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