Pronology President Johnathan Aroesty talks about NAB 2017 and what to expect from Pronology.
Q What new products/services has your company introduced since last year's’ NAB?
A At Pronology, we are always looking at ways to better help the production team on-site by introducing new products and updates that really make a difference to their everyday workflow. At the show this year, we will be debuting Screener™, a multi-channel, file-based production screening device that records universally playable MP4 files. We will also be announcing IP updates to mRes™, our first standalone encoder, as well as a new standalone simple media import tool.
Q Of all the other companies in attendance, who’s booth are you most excited to visit?
A NAB is a hub to find out the latest trends and offerings for our industry. I will definitely be swinging by the AJA and Blackmagic booths as they always have new and exciting products on display.
Q Finish the sentence: 2017 will be the production industry’s year of _____
A Transition from SDI to IP at all levels of production.
Q What motivating factor drives you to continue innovating year after year?
A Advances in industry standards and technologies motivate me to push our company and continue to innovate year after year. We strive to provide our customers with updated products that help assist them with their day-to-day productions and ever-evolving industry standards.
Q How would you describe the energy at this years’ NAB show?
A The energy surrounding this year’s show is excitement, due to technology advancements in IP video and other innovations.
Q One year from now, what new technologies do you think we’ll be discussing?
A I think we will be discussing 8K video and native IP encode and decode solutions.
Q How do you expect NAB 2017 to differ from NAB 2016?
A There is an expectation that attendance will be up this year and that there will be many more professional grade products offered at a consumer price point.
Q Where can we find you on the show floor?
A Booth SL12407
Q Have you heard about the featured Attractions and Pavilions? Are you planning on stopping by any of their exhibits?
A Yes, we are very excited to visit the attractions and pavilions. Our booth will be located adjacent to the NAB Post Production Campus so we are excited to have a first-hand look at what will be happening there throughout the show.