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Snell Advanced Media Predicts IP to be a Continued Hot Topic for the Industry

EVP and General Manager, Media Software Solutions of Snell Advanced Media, Neil Maycock answers a few questions about the upcoming NAB 2017 show, including what to expect and a peak into the future of the industry.

Q What new products/services has Snell Advanced Media introduced since last years’ NAB?

A SAM introduced its live 4K replay and highlights solution LiveTouch at IBC 2016 and it will be making its US debut at NAB. This highly scalable solution makes highlights and instant replay workflows fast and effortless with an intuitive touch screen panel making highlights selection sure, simple and robust. LiveTouch makes use of shared storage and inter-server streaming, allowing it to scale to meet HD and UHD productions of any size. The system is designed to deliver the ultimate flexibility in the fast-changing world of live production. Users can publish highlights and replays straight to social media at the touch of a button delivering the fastest social media publishing in the market. Being shown for the first time is the newest version of Rio which is the world’s first software-based real-time, native 8K 60p color and finishing system. Rio is the only finishing solution that enables the processing of uncompressed video data all the way up to 32-bit float and offers real-time ingest at 8K 60p. It brings together all the functionality that editors are used to with 60p editing but delivers unmatched 120p timeline editing, realtime playback and FX capabilities at 8K.

Q Finish this sentence: 2017 will be the production industry’s year of _____

A Fully integrated UHD/4K in the live production workflow, with the same functionality and speed as existing HD workflows. It will also be a year where IP continues to be a hot topic for our industry.

Q What motivating factor drives you to continue innovating year after year?

A Our customers need to be more robust and flexible than ever to deal with the current, fragmented media landscape. We are committed to helping them to meet the challenges of today, but also to make riskless investments in new technologies (IP, Cloud, etc.) that will allow them to meet their future business needs. As an industry, we have to respond at a faster rate than ever before; SAM is very focused on delivering agile and innovative solutions that can help our customers stay ahead of the curve.

Q How would you describe the energy coming into this years’ NAB show?

A There is a real impetus to deliver real-world IP and virtualized cloud-based solutions after all the talk and hype. SAM leads the way with helping our customers to make riskless investments that suit the specific needs of their business. We work in close collaboration with our customers to ascertain the right approach for them - whether this is a hybrid or a full-IP solution. There will also be some buzz around VR and 8K at the show this year.

Q One year from now, what new technologies do you think we’ll be discussing?

A There is a constant drive and demand for every higher resolution content and we can expect new 8K innovations as the format is adopted outside Japan, as well as development in camera technology to meet this insatiable demand for higher and higher quality acquisition. I think we will start to see real applications of HDR in production, it’s still in its infancy but I think the take-up will accelerate over the next 12 months.

Q How do you expect NAB 2017 to differ from NAB 2016?

A 2016 was a tipping point for IP; the industry as a whole realized that it was here to stay and the migration has to happen at some point. This year it will be all about making that a reality. SAM has been working since the early part of 2016 to make sure any migration to IP protects our customers’ existing investment and happens at a rate they are comfortable with.

Q Where can we find you on the show floor?

A We are in the South Lower Hall, Booth 1805. We’ve got a very distinctive round booth design and will be easy to spot.

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