Senior Advisor, Film and TV Production at Canon, Tim Smith, explains how this NAB will look into the future of production with working 8K cameras and displays.
Q What are you most excited to see at this year's show?
A NAB is always the show that predicts the future of the industry. I’m really looking forward to seeing not only Canon technology but also what’s being introduced all over the show floor.
Q What products/services will your company be showcasing?
A We will be showing not only our existing product line, with a few surprises, but we will also be showing working 8K cameras and 8K displays that look into the future of production.
Q What trends in technology do you envision for the world of broadcast and content creation in upcoming years?
A Lots of technologies are firming up this year. 8K is becoming a reality all though it is not here yet, but Canon is working hard on HDR acquisition and industry standards like ACES work flow.
Q What are you expecting to be "trending" or very popular at NAB?
A I think you will be seeing some low-cost high-quality offerings that open up many possibilities for both big-and small-budget productions.
Q What events are you most excited to attend at the show?
A For me it’s not as much the actual event as the chance to connect to the filmmakers and our dealers. I look forward to that every year.
Q Are you holding any special events at the show? If so, what are they?
A Nothing offsite, but we are going all out on the show floor; we even has an immersive 8K vertical reality ride you have to see.
Q How do you reinvent yourself each year at NAB?
A It’s not about reinventing ourselves; Canon is and always will be an imaging company, but we are constantly talking with our end users and adapting to their needs.