The excitement of the Atomos brand comes to life at NAB 2017 with a booth that promises exciting new products, the chance to get hands-on with the latest cameras, free X-Rite color calibration, live demonstrations from G-Technology and a bumper list of DOP’s powered by renowned educator’s Story & Heart that have built a Hollywood set right in the middle of the booth to film with education on the filmmaking techniques employed.
“Education is a cornerstone of what we do at Atomos and getting hands-on with the equipment and talking first hand with talented DOP’s is the best form of education we know.” said Jeromy Young CEO and co-founder of Atomos. “Partnering with Story & Heart to produce a real-world shoot at NAB has never been done before and will let people use our product like they were on set themselves”
The Story & Heart set will be shooting scenes from a short film they are developing called “Log Line” with an international line-up of DOP’s that include Joe Simon, Mick Jones, Julia Swain, Dallas Taylor, Lee Morton and Justin Derry. By shooting it live at NAB 2017, attendees can come on set to see the lighting, rigging and shooting styles that each DOP employ. The education zone adjacent to the set support this with talented industry professionals such as Phil Holland, Alister Chapman, Julian Tryba, Matt Duclos, Colin Smith, Rob Rusher, Richard Harrington and Evan Bourcier delivering presentations throughout the show.
The benches that point directly at the set all are armed with the Atomos range of monitor-recorders sitting atop the latest cameras from Canon, Nikon Panasonic, Sony, ARRI, FujiFilm, JVC, Olympus and RED. Touch & feel the setups in a real shooting environment, using the Atomos monitor-recorder to check focus and exposure previewing in Log, HDR or using a LUT of your choice. Playback, review and tag the recorded footage on the Inferno, Flame and Blade series of products that are all on show to use. The ground-breaking new 19” Sumo announced for NAB 2017 will also be on display for people to see the picture quality and connectivity first hand.
The Accessory Zone on the booth will feature X-Rite and G-Technology to demonstrate their integration with the Atomos product range and our Rec Play Monitor Edit workflow. Users who bring their Atomos device to the show can get a free X-Rite calibration using the i1DisplayPro and see how G-Technology streamlines the Atomos workflow with recording solutions that dock directly into their ev series for hassle free footage transfer and backup creation.
The Atomos booth is in the Central Hall C8925 and C9425 with our famous daily raffle every day sure to bring in the crowds.